Shopper, Australia’s fastest-growing retail out-of-home media company, announces a new deal for agency representation to Queensland Investment Corporation’s (QIC) new high-impact, large-format screen at Watergardens, Victoria.
Sally Harding, QIC’s Head of Alternative Income said “The introduction of a 3D content compatible screen to our network will allow brands to maximise the impact of their campaigns in a standout location at Watergardens Shopping Centre.“
Located 27km from Melbourne’s CBD, Watergardens is a super-regional centre and a vital hub for the rapidly growing western suburbs in the heart of the Taylors Lakes community. It encompasses more than 284 retailers, dining precincts and a soon-to-be unveiled Town Square with covered walkways and pergola spaces for relaxing outdoors year-round, and an impressive performance and entertainment area.
Ed Couche, Shopper’s CEO told us “We are excited to be continuing our partnership with QIC to offer agency sales representation of such a high-impact screen. With 3D creative capability, we can offer our clients the opportunity to create dynamic, immersive, high-impact content that will grab attention and connect with local audiences, adding a new dimension to the shopping experience. QIC is a valued business partner that shares our commitment to creating thriving and vibrant retail destinations that connect with customers and enhance the shopping experiences of local communities”.
A signature feature of the upgraded Watergardens centre is the large-format screen that wraps around the outside corner of the Town Square. The 3.2m x 10.6m dynamic, digital screen offers advertisers 3D high impact advertising in a dominating location that guarantees to deliver big brand impact.