Morrisons TV

Adrian J Cotterill, Editor-in-Chief

Fresh TV

Picture shows some of the screens that are still in Sainsburys in the UK, as part of their temporarily aborted FreshTV initiative.

We understand that fellow grocery chain, Morrisons have been looking at doing some screen trials in-store also and are likely to go with their in-store radio supplier Mood Media, at least until the results of some visual trials become known.

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