NBC Everywhere, the out-of-home unit of NBC Universal, and Gas Station TV, provider of entertaining and informative TV at the pump, announced a new exclusive strategic advertising and content partnership last week that brings NBCU content to gas stations across the country.
The partnership enables advertisers to extend their messaging to a mass audience in communities across the U.S.. NBCU content can now be seen by more than 30 million viewers each month during their routine weekly visit to the pump.
“As we focus our efforts on key strategic platforms in the alternative media space, gas stations are a top priority,” says Mark French, senior vice-president and general manager, NBC Everywhere. “Our new partnership with Gas Station TV, the clear leader in the fuel platform, combines content from one of the world’s leading media and entertainment companies, NBC Universal, with the dominant leader in the space. This move mirrors our advertisers’ desire for additional scale adjacent to NBCU’s premium content, and allows us to provide the capabilities and Nielsen-confirmed metrics that our clients are looking for, while giving our consumers the best content and technology available in the space.”
Gas Station TV offers access to consumers when they are in position to act on marketing messages in more than 100 U.S. DMAs including New York, Los Angeles, Chicago, and Philadelphia. GSTV will continue to lead all sales efforts, with NBC as the exclusive local sales agent providing their strong local television presence in major DMAs.
“Gas Station TV continues to be sought out by the top advertisers due to our reach and ability to conduct both national and local campaigns,” says David Leider, Gas Station TV CEO. The relationship will bring a new level of viewing experience to Gas Station TV customers, and additional reach and marketing opportunities for advertisers. Each screen will feature a four and a half minute combination of local and national NBCU content including news, primetime, late night and cable, in addition to Gas Station TV’s sports content from ESPN and local weather from AccuWeather.
With verified audience measurement by Nielsen Media Research, Gas Station TV reaches over 800 U.S. cities and broadcasts to over 1,000 stations. In addition, its technology provides digital capabilities including geographic targeting down to the station and time of day.