Adrian J Cotterill, Editor-in-Chief
Whilst aimed at the online display advertising community I have to say we love the (idea of) IAB NewFronts which will take place from venues across NYC on May 1-4, and with IAB also hosting a special in-person event on Wednesday, May 3.
The NewFronts aim to shine a light on the best and latest in video content – with four full days of comprehensive programming from select publishers. NewFronts will also include an IAB-hosted Live Stage, where presentations will be showcased in-person and virtually to attendees.
How much has this event meant to attendees in the last? Here’s what they had to say:
- “It’s helpful to see the vision combined with data/trends. It creates a sense of urgency for brands to act in a way where consumers are trending.”
- “Great job at providing the pulse of the market and including new diverse players.”
Programming will be livestreamed on IAB.com from venues across NYC on May 1-4, and IAB will also host a special in-person event on Wednesday, May 3.