Adrian J Cotterill, Editor-in-Chief
Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising, this week announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27.
Joining the Board are Dan Langert, Director of North American Media and Licensed Merchandise at Molson Coors Beverage Company; Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media; and Justin Symons, Group Media Director at Project X.
As members of the Geopath Board, they will support the organization’s commitment to deliver trusted audience insights to the OOH industry through comprehensive cataloging, auditing, and audience measurement of all OOH media formats.
“From the release of our 2023 Annual Forecast and the resulting enhancements made to our insights around reach and frequency, this year has been off to a momentous start,” said Dylan Mabin, President at Geopath. “As we continue our efforts to elevate the value of OOH and the industry at large, I am thrilled to have Dan, Gina and Justin join our Board and know that their contributions will be instrumental in driving growth in the industry.”
Geopath thanked outgoing members of the Board of Directors include Patrick O’Donnell, President at YESCO Outdoor Media and John Laramie, CEO at Project X.
You can see a full list of the Geopath Board of Directors here.
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