Adrian J Cotterill, Editor-in-Chief
Quividi, a global leader in audience analytics and shopper engagement for Digital Out-Of-Home and In-Store Retail Media has announced its membership in the Interactive Advertising Bureau (IAB).
We are told that joining IAB marks a significant milestone in Quividi’s journey as a pioneering company in the DOOH and In-Store Retail Media advertising ecosystem. For the past 17 years, the company has been at the forefront of leveraging advanced computer vision technology and artificial intelligence to revolutionize how brands and retailers measure and engage with their audiences in DOOH, malls, and in-store environments.
“We are pleased to welcome Quividi into the IAB community, especially considering the rapid advancement of retail media and DOOH,” said Sheryl Goldstein, Executive Vice President and Chief Industry Growth Officer, IAB. “By establishing the Retail Media Network Committee and introducing the IAB Retail Media Buyer’s Guide, IAB has solidified its dedication to boosting education and supporting growth in retail media. The valuable expertise and insights from Quividi will be greatly appreciated as the industry adapts to recent changes in this dynamic landscape.”
With an unwavering commitment to data-driven insights, Quividi unlocks the true potential of DOOH and In-Store Retail Media advertising by providing brands and retailers with high-fidelity audience impressions and evidence-based understanding of shopper behavior.
“We are thrilled to become a member of IAB” said Laetitia Lim, CEO of Quividi. “Joining forces with IAB will not only strengthen our commitment to industry excellence but also accelerate our collective efforts in setting standards for audience measurement in the DOOH and In-Store Retail Media space.”
As part of the IAB community, Quividi will actively contribute to industry discussions, share best practices, and collaborate with other esteemed members to shape and drive the future of the DOOH and In-Store Retail Media industries.
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