UK outdoor advertising operator 75Media and outdoor media infrastructure owner, Wildstone, have announced a new partnership with Salford City Council.Wildstone has worked in partnership with Salford City Council to develop four new digital billboard sites, which will be managed and operated by 75Media. The sites will generate a significant annual rental for the council, as well as providing the council with access to the state-of-the-art digital screens at no extra cost.
The new sites are situated in key roadside locations in and out of the City, on redundant council land. They include two digital 48-sheet billboards and Salford’s first digital 96-sheet billboards in the following locations:
· Albion Way (A5063), Salford (D48)
· Broad Street (A6) Eastbound, Salford (D48)
· Liverpool Road (A57), Salford (D96)
· Broad Street (A6), Salford (D96)
Katy Conway, marketing and communications director at 75Media told us “We all know council budgets are overstretched and resources are limited so this is a fantastic win-win situation for everyone involved: the council benefits not only from much-needed funds from the ground rent but also from the opportunity to use free-of-charge advertising space to push home important messages to local residents. Out-of-home is a powerful advertising medium which can’t be skipped or switched off meaning it’s a fantastic marketing tool for local councils, as well as local businesses, to communicate effectively with their immediate target audiences.”
A Salford City Council campaign is currently running on these sites, encouraging people to take pride in their local area and not drop litter. Recruiting more foster carers, encouraging people to vote in upcoming elections and highlighting important services, initiatives and support residents can access are just some examples of other campaigns planned for the future.