Motionworks, a disruptive solution in the population intelligence market has announced a Series A funding round of USD 9.3 million.
The funding round was led by Blue Heron Capital with participation from Motley Fool Ventures and Hybrid Capital. We are told these funds will allow the company to accelerate the rapid growth of its Population Intelligence solutions into new markets worldwide.
Motionworks was founded in 2017 by Matthew Martimo and Ryan Kinskey to revolutionize how businesses access and analyze population movement in the physical world. This investment will empower the company’s mission to make mobility data and location intelligence more attainable and actionable for technical and non-technical users alike.
Motionworks uses geospatial technology and data scientists, engineers, and UX experts to curate past, present, and predictive insights on how the total population moves throughout the physical world – everywhere, all the time. The company’s industry expertise includes travel, retail, real estate, transportation, city planning, and multiple media channels. Motionworks data fuels the currency for the out-of-home (OOH) advertising industry across North America and is leveraged by more than 400 companies through Motionworks’ proprietary technology suite, Citycast™.
“For years, data-driven decisions backed by population intelligence have been available only to organizations with substantial resources. We strongly believe that these powerful insights should be accessible to all businesses and agencies, regardless of their size and technical understanding,” said Ryan Kinskey, CEO. “We are truly gratified to have the endorsement and backing of such a respected group of investors as we strive to scale our vision for all businesses.”
As part of the round, Blue Heron Operating Advisors Ed Kennedy and Lenn Kurtzman will join the Motionworks Board of Directors. Ed brings over thirty years of global executive leadership and technology expertise to Fortune 500 companies and entrepreneurial technology-based firms. Lenn has more than twenty years of experience as a Chief Financial Officer for early to mid-stage technology companies.
Motionworks solutions are currently available in the United States and Canada with plans for expansion into new geographies.
Blue Heron Capital is an early-stage growth equity firm funding big ideas in enterprise and healthcare technology. Using the powerful combination of financial capital and human capital of their OA collaborative, they build businesses that make big impacts.
Motley Fool Ventures is a member-based venture capital firm focused on early-stage private companies and is an affiliate of The Motley Fool.