OOH’s Crucial Role 4 Brooks Running @DPAAglobal Summit

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced more detail on how Out of Home plays a crucial role in omnichannel media campaigns for athletic footwear brand, Brooks Running – strengthening brand awareness and driving performance.

Valerie Davis, North American CEO at Assembly will sit down with Jillian Zech, Senior Manager of Digital Brand Media for Brooks Running to discuss how the fusion of brand and performance media has propelled Brooks Running to new heights, attracting new customers, and positioning their brand at the center of the run.

You can catch this session, plus Pepsi, McDonald’s, Google, Mastercard, Esprit and more at the DPAA Global Summit – Omnivideo which is part of Out of Home New York taking place from October 9 to 13. The Summit is a full day of learning, exploring new technologies and networking. The event includes breakfast, coffee break, lunch and end of day cocktail reception.

The week will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.

A DSF Regional Mixer, the DPAA VIP Newsmaker Dinner, the DPAA Global Summit, the Sony Professional Display Solutions Roadshow, SOLOMON Cocktails, OAAA Cocktails, XUSC Jazz & Cocktails, a Walk and Talk’ Coffee event at David Geffen Hall, a Daktronics NYC Partner Appreciation Reception, a Planar Virtual Production Studio Open House & Demo, Planar Emerging Trends in Education Luncheon, a Planar Showroom Open House & Happy Hour, the Brand Experience Lab’s Future of Digital Out-of-Home Advertising event and a leading Hologram provider open house are just some of the other events that are already scheduled to take place that week.

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