In Australia Coles 360 is accelerating its product capabilities, announcing a new partnership with out-of-home adtech provider Broadsign.
Paul Brooks, General Manager of Coles 360 said, “We’re determined to provide unique, impactful, and measurable omni-channel media solutions and these partnerships allow us to do just that. The Broadsign Platform provides the ideal solution to power our future network. It currently services more than 300,000 screens worldwide and has been a leader in this space for two decades, making it an obvious partner”.
The partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across its network of retail media displays.
Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign Platform. Since deployment in 2021, the front-of-store screens have been a highly successful media asset for Coles.
Ben Allman, Broadsign Head of Sales, ANZ said, “With over 75% of supermarket shoppers buying in-store, retailers are increasingly focused on the digitisation of their physical worlds. Adopting best-in-class solutions, such as the Broadsign platform, has allowed Coles 360 to build a comprehensive and highly compelling retail media offering in a relatively short time span. We’re very excited and extremely proud to be partnering with one of Australia’s most iconic and trusted brands.”
We are told that leveraging the Broadsign platform will enable campaign scheduling on a per-store basis, allow for desired time and day-parting, and support dynamic content.
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