Before packing my toothbrush for a quick hop down to sunny Madrid for a day at El evento profesional por excelencia de la industria Digital Signage, or Total Media in English, I decided to check again on the exhibitor count. Today there are 48 signed up exhibitors, a 70% increase on last (the first) year. This compares favourably with the 31 currently listed on the Viscom website for their Spanish event later in October.
Total Media is being held at the new exhibition facilities at the IFEMA, Madrid Fairground on Wednesday Sept. 30th and Thurdsay October 1st, and now has 4 main sponsors : Panasonic, LG, Scala and local multi-service provider GLOBAL TV.
EXCLUSIVE: My mole reveals that we can expect an anouncement on Thursday from the Spanish industry about the creation of a local industry body to be know as AEDIS – Asociación Española de Digital Signage.
Look out for the Press Release with full details.