Adrian J Cotterill, Editor-in-Chief
Perpetual Media who claim to have pioneered the introduction of programmatic video demand to Digital Out-of-Home have sold ‘key technology assets’ to Screenverse, which Screenverse say will strengthen its ability to unlock scaled video monetization for digital out-of-home networks.
The acquisition involved Perpetual Media’s proprietary prDOOH software platform, associated U.S. patents, and related integration rights, whic will form a technology stack purpose-built for programmatic video delivery in digital out-of-home environments.
The software and IP suite standardizes the handshake between DOOH endpoints and omnichannel demand-side platforms (DSPs) so we are told.
The technology natively supports IAB-standard video measurement, including quartile tracking and adaptive rendering across different screen formats. These capabilities are supposedly critical for attracting CTV and outstream video demand to DOOH inventory. By acquiring these assets, Screenverse says that it has established the technical foundation to scale video monetization across its high-dwell, content-driven networks, aligning DOOH inventory with digital video standards.
As part of this transaction, the Founder of Perpetual Media Brandon Wilton will join Screenverse as Vice President of Enterprise Partnerships. Brandon brings deep expertise in video monetization and enterprise integrations, having built and scaled Perpetual’s DSP relationships and exclusive publisher agreements.
“The acquisition of Perpetual Media’s supply-side technology is a pivotal step in our mission to be the universal monetization bridge for digital screens in the physical world,” said David Weinfeld, CEO of Screenverse. “By adding Perpetual’s video-centric technology and expanding into non-standard inventory, we’re giving publishers the tools to maximize yield and opening the door for advertisers to access audiences in new and impactful ways.
The timing aligns with surging investment in digital video: U.S. digital video ad spend is expected to reach $72 billion in 2025, nearly 58% of total TV/video budgets. By integrating Perpetual’s technology, Screenverse ensures DOOH networks can participate fully in this growth.
Screenverse is a leading partner for DOOH media owners, specializing in monetization and ad management solutions that scale programmatic revenue. Established in 2020, Screenverse says that it has built the largest network of DOOH inventory in the physical world, with over 120,000+ digital screens across 21 networks, including billboards, urban panels, retail, and residential environments.
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