One ‘L’ Of A Marketing Campaign

Adrian J Cotterill, Editor-in-Chief

Rubik’s Cube

Remote Media’s official press release, apart from obviously being ‘sanctioned’ by Harrods themselves doesn’t contain much that we haven’t already covered in previous posts but is still worthwhile having a quick read through…

Press Release – 6th May 2008

Remote Media and Screen Technology Provide Harrods With One ‘L’ of a Marketing Campaign

28th April 2008 – London, England. Is it a pure moment of inspiration or just pure perspiration? Understanding what the world needs now or simply a lucky break? Design Icons at Harrods pays homage to the unique connection between a designer and the products they create – by uncovering the designer or creative mind behind it.

Running from 15th April to 24th May Design Icons at Harrods celebrates the leading designers and their products which have burned an impression on the collective consciousness over the past half century from the Rubik’s Cube to Cartier’s Tank watches.

To help illustrate this Harrods have teamed up with Remote Media and Screen Technology to create a rather unique Digital Signage window display that combines the innovative ITrans display powered by signagelive.

Jason Cremins, CEO says “The use of ITrans enables uniquely shaped high-brightness screens to be installed in-window to attract attention unachievable through the use of conventional LCD or Plasma displays. Powered by our signagelive player HD and signagelive mobile GPRS/3G, the ITrans can be remotely updated and monitored from the signagelive platform anywhere in the world using an Internet Browser.”

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