Imperative Group Announces US Associates

Chris Sheldrake

Back in June Chris Heap’s Imperative Group announced it’s Associate Program in what was described at the time as “a first class team of associates’ aimed at … tackling emerging multichannel media opportunities in the digital out of home sector”.

Now it appears that the Imperative Group have set their sites on North America with the announcement of three new associates; two of whom we know well as they write for us!

  • Bill Collins, who will beproviding custom audience research and B2B ‘go-to-market’ experience. Bill is currently a thought leader and practitioner in the digital out of home sector in North America and founder of his own custom research and digital out of home consulting firm. Formerly a Senior Analyst at InfoTrends, Co-founder of AKA.TV, Organizer of OVAB (North America), Product Marketing Manager at Cincom Systems and Marketing Communications Manager for Roland DGACorp.
  • Laura Davis-Taylor, who will be providing in-store digital media strategy, customer experience design and media integration experience. Laura is the founder of Retail Media Consulting, an in-store digital media activation practice, and has been a pathfinder in North American market for over 8 years. She co-authored the first book on the topic, “Lighting Up the Aisle”, leads the POPAI Digital Advocacy Committee and chairs multiple educational tracks for the show each year. Laura also contributes to numerous publications, associations and trade shows each year.
  • Michael Mascioni, who will be providing analysis, insight and strategies relating to the successful identification, use and deployment of cutting edge digital media, including gestural signage, interactive media and augmented reality. Michael was formerly Director of Client Services for the Global Management Bureau and has written on interactive entertainment for the Encyclopedia of the Future. Formerly a Senior Analyst at Strategy Analytics, Michael was also the creator and Program Director of a conference entitled, “Revolutionizing Interactive Marketing in Public Spaces: the Mobile and Gestural Digital Signage Imperative”. Michael was also formerly the Managing Editor at A&A Monthly on Interactive Entertainment.

Bill Collins told us “Imperative’s impressive team of associates offers clients the full range of independent services and capabilities required to plan, develop, operate and enhance their digital out of home networks”.

He added “Because of the talent this group brings to the table, clients gain an ability to move quickly without having to hire as many full-time staff or deal with multiple layers of vendors to plan, launch and maintain the excellence of their networks.”

Further announcements relating to associates with complementary skills and experience joining from Europe and North America are planned for the coming months. has extended associate biographies.

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