Match Day Media and VMG In Revenue Share Deal

Adrian J Cotterill, Editor-in-Chief

Here are two companies in the UK that we respect (big time) and (growing to) respect respectively in an interesting revenue share deal.

We hinted at it back on 1st April in our post “VMG Makes Queuing More Bearable“…

“VMG are also exploring the possibility of outsourcing local sales to another partner and we have a pretty good idea who that might be. There’s a natural match between the two parties and though we have never been the greatest fans of local advertising, the natural match-up means it could be a good way to bring significant income into both businesses in a relatively straight forward manner”

It’s for regional / local sales but from our perspective definitely makes sense for both parties!!!

LONDON (Thomson Financial) – Vision Media Group (International) Plc. said it has chosen Match Day Media Ltd. as the exclusive sales agency for the procurement of local advertising on the group’s network of TV screens at specific visitor attractions in the UK.

The deal is based on a revenue share basis, with Match Day Media set performance driven sales targets and with a provision for additional bonus payments for exceeding these targets, the outdoor media contractor said.

This agreement with Match Day Media relates to queue-line TV screens at Alton Towers, Chessington World of Adventures, Madame Tussauds and Thorpe Park, it added.

Leave a Reply