Li Ning Reactive Wall
Adrian J Cotterill, Editor-in-Chief
AV&C worked here with with Portland, OR based Ziba Design to create this rather nice Li Ning Reactive Wall; a signature interactive fixture for Li Ning’s retail locations throughout mainland China.
Li Ning (the Chinese superstar athlete whom you may have seen running through the air at the 2008 Olympics bird’s nest opening) is a huge brand in China and their products competes with the likes of Nike and Adidas in the sport shoe and apparel market.
The reactive wall is able to support full body interaction by utilising a new IR camera technology, which results in high frame rate, extremely detailed, depth maps of the area in front of the sensor, and allows the software to track individual participants in 3D.
This is a very good example of a signature branded draw within a store.