Screenvision To Expand Live Feed Technology To 300 Movie Theatres

Gail Chiasson, North American Editor

Screenvision, New York-based innovator in cinema advertising, will expand its live feed technology to 300 movie theatres across the U.S. by the end of 2010.

This technology will allow Screenvision to expand its diverse live event programs and even exhibit live events that are exclusive to cinema. In addition to viewing sports, concerts, arts and news events, the technology also has a corporate application, for live business. Building on the great success of live in-cinema programs like ‘Mets at the Movies’ and ‘The MSNBC Presidential Inauguration of President Obama’, moviegoers can see their favorite teams, musicians, and performers live on a 40-foot screen.

“Screenvision is committed to using its digital national network to deliver top quality entertainment to movie theatres across the U.S.,” says Darryl Schaffer, executive vice-president, exhibitor relations, for Screenvision. “From documentaries to concerts, live sports and comedy we are creating a full spectrum of alternatives to complement the biggest draw of all, the feature-length movie. Corporations can also take advantage of this innovative technology by hosting live meetings and events at Screenvision theatres.”

Screenvision Programming Services was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Among numerous previous success offerings were: The company’s presentation of the ‘La Scala opera series; ‘Mets at the Movies’ (in partnership with the New York Mets); MSNBC’s coverage of President Obama’s Inauguration; Stevie Wonder’s ‘Live at Last’; ‘Stand-Up 360’ comedy show; and the most recent HIT Entertainment children’s programming series.

Screenvision offers on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and provides comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., its cinema advertising network is comprised of over 15,000 screens in over 2,400 theatre locations across all 50 states and 93% of DMAs nationwide. Screenvision is a joint venture between ITV plc, the UK’s largest commercial television network, and Thomson. a global supplier of technology, services, and systems to the media and entertainment industries.

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