Nice story in today’s German issue of the Financial Times and we see that Dirk Huelsermann with his OVAB Europe President’s hat on is quoted…
The article basically says that a business unit of Deutsche Telekom AG is expanding and looking at entering the OOH and DOOH space.
Dirk was asked about the business climate of the DOOH industry and the prospects for it. He was quoted as saying that it was a “growing market as DOOH is much more flexible than traditional media and that he expected a 5%-6% share from the overall ad spend in digital”
As we said in our post on Monday ‘Mainstream Press (And Associations)‘ this is exactly what industry bodies and associations should be doing for our sector. OVAB Europe obviously has a PR agency that is networked in the right circles.