PDM And Telstra Do 3D

Adrian J Cotterill, Editor-in-Chief

We haven’t been at all impressed with what we have seen with glasses free 3D so far – it’s a far cry from the Digital Cinema 3D experience and surely that is what ultimately it may be measured by?

Anyway, PDM and Telstra down under have announced a “groundbreaking 3D content and technology initiative”

19th May 2008

Announcing an Australian first in 3D plasma installations, Australia’s leading provider of Out-Of-Home Digital media, PDM and Telstra will join to showcase groundbreaking video content using emerging 3D technology.

In an Australian first, viewers will be able to engage with powerful 3D content without having to wear polarising glasses. PDM’s in-house creative studio will design purpose-built information, advertising, product information and brand messages for Telstra to demonstrate the power of this technology to the market. The flat-panel displays will demonstrate Telstra’s ‘break-through’ world-class technology, services and media capabilities as well as PDM’s advanced 3D content production capabilities.

Julie Frikken, PDM Creative Director says, “Marking yet another first for PDM, 3D TV will position both companies at the forefront of media technology in Australia. 3D TV will fundamentally change the rules and scope for advertisers communicating messages to the marketplace.”

She continues : “PDM’s studio can now create 3D imagery from existing 2D Telstra visual content or we can create 3D content from scratch using sophisticated software products.Imagine your product or brand spinning, jumping and literally reaching out to your audience. This technology lends itself to incredible new customer experiences – we’re excited about the possibilities. “

Telstra Enterprise and Government’s Executive Director – Marketing, Planning & Operations, Randy Lynch says “Telstra is always on the lookout for innovative ways to capture the imagination of our customers. Working closely with PDM, Telstra will be the first company in Australia to utilise this creative solution.”

We think perhaps a bit of an announcement over nothing. What do you think?

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