In a first-ever such agreement, live broadcasts – on seven channels – of the Olympic Games will be available for fans on Bell Mobility enabled handset screens for the 17 days of the Vancouver 2010 Winter Olympic Games.
Bell, a ‘Premier National Partner and the Exclusive Telecommunications Partner’ to the Vancouver 2010 Olympic and Paralympic Winter Games, has made an agreement with Canada’s Olympic Broadcast Media Consortium that will give Bell customers unprecedented access to Olympic Games content on both Bell Mobility and Bell TV.
Bell has exclusive media sponsorship rights and exclusivity in the Fixed and Mobile Telecommunications Products category.
The Consortium, which is the official Canadian broadcaster of the Games, will provide Bell with content from 10 Consortium networks in 22 languages. Bell TV will carry all 10 Consortium networks in English, French and multi-language (in high definition for Bell HD subscribers) and Bell Mobility will feature seven networks for fans to watch the Games live on enabled handsets wherever they go.
For the first time, customers will also be able to access dedicated broadcast feeds from nine competition venues on their mobile phones and through Bell TV. These dedicated mobile venue feeds provide unedited, uninterrupted coverage of the competitions as they take place and are
exclusive to Bell customers.
“This is the ultimate front-row seat at the Games,” says Wade Oosterman, president of Bell Mobility and chief brand officer for Bell. “We are still deciding on final pricing for this mobile offer, and various possible packages.”
Bell is also the exclusive carrier of the Samsung OMNIA II, which is the ‘Official Mobile Device’ of the Vancouver 2010 Olympic Winter Games and will be the ‘ultimate’ device for accessing Bell’s comprehensive offering of the Games mobile content. OMNIA II owners will also be able to download Samsung‘s Wireless Olympic Works (WOW) communications platform, designed to provide real-time information to keep Olympic fans connected and informed during the Games.
During the 2010 Winter Games, every image seen on television, every story read around the world and every real-time score transmitted will traverse a communications solution designed by Bell. Bell’s dedicated 2010 Winter Games network will deliver the Games to Canada and to more than three billion viewers around the world.