Text ADS To 88**2

Chris Sheldrake

A new initiative we noticed from Amscreen over the weekend in the BP petrol station forecourts where they have screens.

The LED ticker at the top of their screen prompts viewers to “Text ADS to 88**2” if they are interested in advertising on the network.

A Digicom spokesperson told us that it was “an Amscreen initiative to drive local sales” and that it was “new initiative – a couple of weeks old – so they haven’t yet had any results”

We are sure this has been done before but nice to see anyway.

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