Ströer und Metro Group testen neue Werbekonzepte für den Handel der Zukunft

Adrian J Cotterill, Editor-in-Chief

For German readers very interesting piece of news, see

A very brief synopsis for those who don’t read German…

New retail outlet for Metro will open in Toenisvorst. Here a new concept will be tested. New Technologies to enhance shopper experience will be implemented. Digital Posters with LED technology will be used.

A 9 square meter LED will be used to attract attention. 5 encased City-Light-Poster will contain Bluetooth interface for wireless data exchange and interactivity.

Additionally in the new Metro Group Future Store a directional sign system will also be used. 14 Columns with City Posters on them will be placed in strategic locations to direct customers to the right products and POS. This will enhance impulse purchases.

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