KineticWW’s Top 10 Digital OOH Formats

Adrian J Cotterill, Editor-in-Chief

Ivan Clark is perhaps one of the two most influential people in the UK digital out of home media buying space. Ivan has wide-ranging experience across the media industry and heads up digital at OOH media agency Kinetic Worldwide, as managing director of it’s UK Destination Media Group

Ivan has very kindly put together for us his top 10 digital OOH formats in the UK – we even have a short video preview of the top 10 that you can see on our – DailyDOOH SHOWCASE – feature, main page of web site.

If your network is on his radar screen then you are off to a good start in life!!

Ivan’s list is below complete with a quick one liner from him also about each…

  1. CBS Digital Escalator Panels (DEP)
  2. “darling of creatives, a must for a site tour, perfectly captures the audience’s attention”

  3. Titan Transvision
  4. “the granddaddy of large scale OOH digital, improved impact with quality SKY content”

  5. JCD Primetime
  6. “Quality screens, quality locations. Could have been higher with locations installed as planned”

  7. Clear Channel Piccadilly Lite
  8. “The iconic London West End location, now available for tactical campaigns”

  9. Cabvision
  10. “Screens alone can work, how about livery too? Why not create your own channel like Chanel”

  11. City Gateway Media
  12. “Unusual format finding its fans amongst brands targeting Manchester’s funky crowd”

  13. ATM:ad
  14. “Still needs to grow, one to one vouchering a unique proposition”

  15. i-vu
  16. “True one to one full interactivity possible, high value customers”

  17. Healthclub Channel
  18. “Fits behavioral targeting briefs, similar engagement too TV commercials”

  19. Streetlive
  20. “Not the most expensive technology, reliability unknown, rollout unsure. However, prime city centre locations for shoppers and nightlife”

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