The Amigo Digital production studio is a hive of activity at the moment as we prepare the final pieces of content for the official launch of Christie Digital MicroTiles next Wednesday in New York City.
One piece we are particularly proud of is this piece about the Empire State Building (ESB).
The brief was to create a short information piece for visitors to the ESB that encapsulated everything a visitor might want to know about the building in 3 minutes.
We focussed on the essence of the ESB, namely we thought the View from the top, complimented by Historical Facts, Scale comparisons and Core Visitor Information that might be required in an instant.
The interesting issue in this case was that we were not designing for a horizontal or vertical standard screen but a unique ‘Skyscraper’ shaped screen consisting of 14 MicroTiles.
Designing for this kind of shape presents new challenges with aligning text and placing imagery – the mind’s eye can often fill in the blanks if you are clever with graphics positioning BUT what is great fun is creating content that works in harmony with the shape – done well it can lead to some stunning results as folks who attended the earlier MicroTiles’ Whisper Suites in Orlando can testify to.
The skyline of Manhattan comes to life, the scale of buildings immediately makes more sense and you can play with the whole screen or ‘compartmentalise’ information that makes it clearer and much easier to read than on a traditional large format screen (which after all can only ever be rectangular portrait or landscape or comes complete with thick bezels to ruin the creative work).
We are in NYC for the launch of the Christie MicroTiles next week and are looking forward to seeing the content on the screens as well as hopefully grabbing some time to take in the view from the top of the Empire State Building itself!