Brand Activation Summit Agenda

Adrian J Cotterill, Editor-in-Chief

The agenda for the 2nd annual Brand Activation Summit is starting to take shape and has just been published. The agenda, especially the panels still need filling out a bit but there is a nice line up of speakers already.

Day One. Tuesday, September 9th, 2008

  • Opening Comments From the Chair
  • Power Panel: Media Leader’s Insights for Digital OOH Media

    Tim Hanlon, EVP, Ventures, Denuo
    Alan Schulman, SVP, Executive Creative Director, imc2
    Dave Penski, EVP, Executive Group Director OOH, ZenithOptimedia

  • Maximizing Branding and Lead Generation With the Elusive 18–34 Demographic Through Music and Interactivity

    Ron Greenberg, Chief Marketing Officer & SVP of Digital Media, TouchTunes
    Stephen Randall, CEO, LocaModa

  • Advertisers Panel: Sprint, ABSOLUT Vodka & TRAVEL + LEISURE GOLF

    Janice Barbosa, Director of Media, Sprint Corporation
    Ian Crystal, Brand Director, ABSOLUT Vodka
    Tom Jaronski, Director of Marketing, TRAVEL + LEISURE GOLF Magazine
    MODERATOR: Paul D. Jankauskas, Senior Vice President, Captivate Network

  • Recognizing What Budget Digital Out-of-Home Media Is Now Coming From

    Judi Crisileo, Vice President, Outdoor Services Inc. (OSI)
    Danny Kaplan, Group Media Director, Universal McCann
    Doug Fierro, President & CEO, Global Outdoor Services

  • Audience Measurement & Research Panel: Examining Viewership and Proof of Performance Technology for Out-of-Home Ads to Increase Accountability

    Rob Winston, Senior Accounts Manager, Arbitron Out-of-Home
    Suzanne Alecia, President, OVAB

  • Pricing Panel: Exploring the Rate Card for Digital OOH Media to Maximize Return-on-Investment

    Christina Radigan, Associate Director of Marketing & Communications, Outdoor Media Group
    Kip Knight, VP of Marketing, eBay
    Stephen Faso, VP, Director of New Media, Outdoor Services

  • Panel: Cellular Digital Signage – The New Weapon for Brands in Retail

    Keith Kelsen, CEO, The MediaTile Company

  • Content: Pre-Purposing Creative Assets for Digital OOH Media to Maximize Impact and Efficiency

    Pat Hellberg, Director of Nike’s Brand Content Studios
    Mitch Oscar, EVP, Director, CaratDigital
    Marcos Terenzio, Creative Director, Alchemy International
    Robert J. Piwinski, Executive Group Account Director, Avrett Free Ginsberg Inc.

    Day Two: Wednesday, September 10th, 2008

  • Opening Comments from the Chair
  • Assessing Growth, Scalability and Inventory for DOOH Advertising Networks

    Patrick Quinn, CEO/President, PQ Media

  • Case Study: Volkswagen/ABC Times Square Studios

    Outdoor 2.0: Using Mobile Communications to Maximize Consumer Engagement

    Phil Lenger, CEO, Show & Tell Productions

  • Engaging Mobile Consumers Through Comprehensive Outdoor Media Forms

    Lou Giacalone Jr. Senior Vice President, Titan Digital Worldwide

  • In-Store Panel: Sourcing Shopper Marketing Strategies to Deliver Enhanced Brand Equity, Engagement and Sales Lift

    Paul Flanigan, Producer, In-Store Network, Best Buy
    John Paulson, President of G2 Interactive
    Kevin Purcer, Associate Director of Interactive Services, Erwin-Penland

  • Proximity Marketing: Delivering Targeted Content at Targeted Locations for Relevancy and Engagement
  • Integrated Marketing Panel: Incorporating Traditional and Extending Digital Campaigns Outdoors to Increase Consumer Touch Points

    Jack Sullivan, SVP/Out-of-Home Activation Director, Starcom USA
    Michael Collins, President, Kinetic Mobile
    MJ Keehn, Media Director, Cole & Weber United

  • Leveraging Technology to Create a Memorable and Measurable Campaign

    Marty Cooke, Partner, Chief Creative Officer, SS+K
    Catherine Captain, VP of Marketing,

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