MILK Cybercafes, Paris
MILK, a chain of cybercafes with several locations across Paris, has recently signed a partnership with Belgian media agency iDklic.
The chain has 7 internet Cafés in Paris, with a total of 700 computers available for customer use. Milk recently chose iDklic to become its advertising sales agency and to market their advertising space within its chain.
The objective of course to try and guarantee additional revenues to Milk.
The press release tells us that “700 screens are already available for static or animated advertising, thus providing an efficient communication tool” but of course those screens are the screens of the Internet PCs!