#ISE2010 2nd Digital Signage Area Added To ISE

Chris Sheldrake

Integrated Systems Events announced yesterday the positioning of a Digital Signage Expert Showcase within ISE 2010 which will bo-located next to – and integrated with – a number of other attractions to form a larger Digital Signage Area in Hall 10 of the Amsterdam RAI.

The Showcase is intended to show ISE attendees a complete signage system, with content creation, management, delivery and display solutions from a range of vendors, all viewable in a single location.

Mike Blackman, Managing Director, Integrated Systems Events told us “With over 250 digital signage exhibitors at our tradeshow and our DOOH Business Conference now firmly established as Europe’s premier networking event for digital advertising, we felt the need to provide an additional Digital Signage Area for 2010″.

He added “The Digital Signage Expert Showcase is a key element of this, and we believe it will hold enormous appeal not just for our core integrator channel but also for those DOOH Conference delegates who may be less technically orientated, such as those from the creative content and agency communities.”

Adjacent to the Showcase will be a number of other features, including a real-time demonstration of the ‘RAI Live!’ digital signage network – widely acknowledged to be the most sophisticated of its kind in Europe, and used extensively by ISE’s organisers and exhibitors to promote show features and education sessions, as well as to assist attendees with wayfinding.

An additional booth staffed by members of OVAB Europe will introduce attendees to this ground-breaking association for the outdoor advertising industry, which aims to drive the growth of the DOOH sector by promoting the adoption of standards that are comparable to those used by ‘conventional’ media.

Dirk Hülsermann, President OVAB Europe told us “During 2010 OVAB Europe will be present at all the major events in order to help drive the industry forward”.

He added “In 2010 we will be focusing on working on metrics and standards in order to gain trust and credibility for the media in our industry. Events like these in Amsterdam are very important to take part in”.

As an extension of this activity, OVAB Europe will be providing a ‘Digital Signage Expert Tour’ of ISE, which will begin and end at the Showcase.

Integrated Systems Europe 2010 will take place at the Amsterdam RAI, Netherlands, from 2–4 February 2010.

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