Apple May Be Acquiring Mobile Ad Network Quattro Wireless

Gail Chiasson, North American Editor

Advertising Age Daily and D/All Things Digital have issued reports that Apple is jumping on the mobile-advertising bandwagon and will acquire mobile ad network Quattro Wireless in a deal valued between $250 million to $275 million.

While both sources claim the news is from unidentified industry executives who have been briefed by bankers, neither had confirmation by either Quattro Wireless nor the usual close-mouthed Apple.

Apple did announce Jan. 5/10 that more than 3 billion apps have been downloaded from its revolutionary App Store by iPhone and iPod touch users worldwide.

And this all happened as Google launched its Nexus Smartphone built on the Android system in the U.S. market.

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