DISE Sports never.no Mobile Interactivity Option

Chris Sheldrake

never.no, a global provider of technology that enables people to use their mobile phones to interact with a video display, today announced a partnership with the developer of the DISE digital signage platform, Klocktornet AB.

Under the agreement, Klocktornet, headquartered in Karlstad, Sweden, will offer customers around the world the DISE Digital Out-of-Home (DOOH) solution with the option of interactive capability.

Tobias Ekmark told us “We have seen increased interest in mobile phone interactivity from our resellers and distributors, but they don’t necessarily know all the possible ways the technology can be used,”

He added “The partnership with never.no gives us a unique opportunity to educate the market about interactive technology and all its benefits, including instant customer feedback. In fact, that benefit will be key to our ability to demonstrate the technology’s effectiveness. DISE is a high-end solution, and we believe this partnership with never.no will live up to our high standards.”

Lars Lauritzsen, president and CEO of never.no told us “Our partnership with a highly regarded brand like DISE is an important step toward DOOH interactivity becoming a critical element in the marketing mix used by advertisers worldwide,”

He added “The combination of our two products, DISE and the Interactivity Suite, has the potential to offer exciting synergies that will benefit both new and existing DOOH advertisers worldwide.”

You will be able to see both DISE and never.no in action at #ISE2010 as Klocktornet / DISE will be on stand no: 12F89

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