Bow Tie Cinemas’ Digital Signage Installations
Gail Chiasson, North American Editor
Bow Tie Cinemas, based is Ridgefield, Connecticut, recently completed installation of digital signage at three of its theatre locations, choosing Texas Digital’s signage solution and content management software, VitalCAST, for its theatres at Annapolis Mall 11 in Annapolis, Maryland.; Movieland 6 in Schenectady, New York; and Movieland at Boulevard Square in Richmond, Virginia.
Each of the theatre locations incorporated 40-inch Samsung flat-panel LCD displays. The Annapolis Mall 11 installation includes five displays, that at Movieland 6 includes two and Movieland in Richmond includes five.
VitalCAST software from Texas Digital, College Station, Texas, runs on each screen, allowing prices, imagery and other features on the displays to be updated automatically and simultaneously from Bow Tie’s corporate office with a few clicks of the mouse. All the screens are in the concessions areas of the theatres, with static menu information interspersed in between the LCD displays. Bow Tie Cinemas is using the displays with VitalCAST video content to push nontraditional food fare and upcoming events, activities and promotions.
“We chose Texas Digital’s VitalCAST due to the flexibility of its operation and ease of updating,” says Joe Masher, Bow Tie COO. “The interface is very easy to use and update, and can be changed at a moment’s notice from our home office. The industry is trending toward digital signage. The excitement that it creates with eye-appealing graphics and animations will hopefully allow us to see our sales increase significantly at stands where we’ve installed the signage.”
“This was an interesting project because two of the theatres we were installing did not have digital signage, while our solution replaced another company’s digital signage solution at the third,” says Dennis Davidson, Texas Digital COO. “This posed a unique challenge in ensuring that our standards and Bow Tie’s expectations were met for all three locations. We are pleased the installations look great and look forward to working with Bow Tie again.”