Carlipa Systems who have been quiet of late, especially outside Paris told us a week or so ago that they have just helped Carlson Wagonlit Travel launch CWTV – a new TV channel for the store-windows of 63 of the best-located travel agencies in France.
The network has only just been set up in Paris but will soon be deployed in 62 other key locations in France and is described as “the first Digital Signage solution to feature in the windows of French travel agencies”
Carlipa tell us that the CWTV channel has been “conceived to gain the attention of passers-by, and will complement the existing window displays” – it’s hardly TV if its retail and facing onto the street though!
Anyway, as the potential audience is estimated to be 1.7 million people per week CWTV is looking to attract a number of advertising partners…
CWTV is offering exceptional prices to its advertising partners during the deployment phase and to mark the launch of this new media opportunity (until December 31st). According to their needs, advertisers can choose to integrate their advertising message to the current play-list, to sponsor some existing topics (news, weather, tourism news) or to develop new topics which relate directly to their business.
Carlipa are providing a complete service, including the technical solution, installation and support, content management and media sales.
About Carlson Wagonlit Travel
Carlson Wagonlit Travel (CWT) is a leading travel management company. Specialising in business travel management, CWT is dedicated to helping companies of all sizes, as well as government institutions and non-governmental organizations, to optimize their travel program and provide best-in-class service and assistance to travellers.
By leveraging the talents & know-how of its people and providing leading-edge technology, CWT helps clients around the world achieve savings while delivering service and enhancing security and sustainability.
In France, Carlson Wagonlit Voyages has more than hundred years of experience, and presents its customers with a selection of the best offers in the market in order to satisfy their needs and budgets. In addition, Carlson Wagonlit Travel provides devoted service to its customers thanks to a network of more than one thousand passionate travel experts.
Available everywhere in France, with more than 300 agencies, Carlson Wagonlit Travel is the closest agency to the traveller.
This looks like a nice size rollout, not Carlipa’s usual luxury brand focus so a good win for them and it will give their media sales unit Brandcorp something to do!
Carlipa use their own in-house software solution.