Monster Media On Sixth Avenue

Adrian J Cotterill, Editor-in-Chief


This was interesting – an advertisement for Harrah’s in Atlantic City on New York’s Sixth avenue.

Pedestrians walking along Sixth Avenue see a storefront with a live-action shot of patrons at a blackjack table, as the pedestrian approaches, the dealer gestures for the consumer to come over, and then proceeds to deal a hand of cards while others at the table gesture naturally to the pedestrian.


The ‘loop’ ends with marketing messages from Harrah’s Atlantic City of course.

Monster Media has video of the whole process on their site and it’s worthwhile having a quick look..

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