Impressive Click Through Rates
Adrian J Cotterill, Editor-in-Chief
We have written about Ecast a couple of time recently and an interest press release crossed our desk earlier in the week with the results of a touch screen campaign for Jameson® Irish Whiskey (a Pernod Ricard brand) that took a non traditional approach to engage consumers at point of purchase.
Using Ecast’s network of broadband-connected touchscreens located in bars and nightclubs throughout the U.S. it ran a campaign that showed an impressive 8.5 percent click-through rate with more than 4,700 launches of the Jameson mini-site and more than 2,100 touches to Jameson drink suggestions.
The campaign which ran throughout the month of June appeared in bars and nightclubs in New York, Chicago, San Francisco and Houston,
Ecast operates the largest broadband touchscreen media network in the United States, providing digital music to over 10,000 bars and nightclubs across the country. The unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising. Ecast’s investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital.