A Do-It-Yourself Mobile Marketing App

Gail Chiasson, North American Editor

Montreal based Youtext.ca, provider of mobile marketing solutions has launched MobileBridge, a new do-it-yourself mobile marketing web-based application.

MobileBridge uses the simplest web platform to create and deliver SMS and WAP offers to any mobile device. According to Zarrar Sikander, MobileBridge founder and CTO, set-up takes minutes and businesses can promote their offers using shared short code 77777 or application-generated QR codes.

The application comes ready with sophisticated flash-based analytics and a full featured WYSIWYG mobile web editing tool. The product is currently in Beta release in Canada only and will soon expand to cover the US market.

“The previously elusive goal of an always-on connection with customers is now firmly within reach of even the smallest business,”
says Sikander. “As a core developer in early email marketing startups in Silicon Valley, I could only dream of empowering individuals like this. The mobile phone is a remarkably persuasive technology.”

Sikander’s background includes stints with Netcentives, Yesmail, Coradiant, NewsTree and, prior to founding Youtext, Airborne Entertainment.

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