Peugeot recently become the first car advertiser to run a campaign on digital outdoor media sales house Digicom’s Salon Media network – the sales contract for the Salon Media network was of course awarded to Digicom in January 2010 (the network of more than 3,700 screens reaches more than 360,000 adults every two weeks).
Peugeot is using the network, in activity planned and bought by its directly appointed specialist Source, to promote its female-focused car models, the Peugeot 308 CC and Peugeot 207.
Chris Forrester, managing director of sales and marketing at Digicom told us “The Peugeot 308 CC and the Peugeot 207 are stylish cars aimed at upmarket women. The Salon Media network delivers exactly that audience and, what’s more, delivers them in a location and at a time when they can to take time to absorb information and make decisions.”
The Peugeot ads will run in 540 venues across the Toni&Guy TV and Simply Media Salon TV networks. A Digicom spokesman said the four-week campaign would deliver an estimated 2.56 million impacts.