Digicom insight Launched Today

Chris Sheldrake

Digicom, the UK’s only independent ‘Pure Play’ digital media sales house selling at national level to clients, media agencies and outdoor specialists today made a very interesting announcement – the launch of a new division called ‘Digicom insight’ to support current and potential digital signage developers.

Digicom Insight we are told “will provide clients with the dual benefits of Digicom’s independent status and the proven expertise of the people involved”.

The division’s aim is to draw knowledge (both UK and global) from throughout the Digicom business, and deliver the benefits of the company’s technical, commercial and third party sales experience to other businesses seeking to operate within the digital signage sector – bottom line it’s a paid-for consultancy type of business.

Digicom Insight will work with individuals and companies such as retailers, landlords / estate owners, and finance houses, looking to invest in the digital out of home sector, to help these groups optimise their opportunities within the medium. The primary goal of the team is to save clients time and money for their entry into or expansion in the digital out of home medium, ensuring that they develop an appropriate and profitable model from the start.

Digicom Commercial Director Guy Chiswick told us “We have 18 months of learning and development from establishing Digicom – the brand and the business model – and working with our founding network partners, and we believe that we can use this experience for the benefit of the medium as a whole. This, coupled with the improvement in the economy and the continued growth of the DOOH medium, means we are perfectly placed to launch this initiative at this point to help retailers, estate owners and finance houses evaluate and develop their screen propositions.”

The division will be spearheaded by Commercial Director Guy Chiswick and Chief Technical Officer Tim Butler, and will draw upon the collective knowledge available within Digicom overall. Guy’s background in retail, through dunnhumby (where he led the integration of their media estate), and traditional out of home, at CBS (where he headed up the agency sales team), provides clients with perspective from both sides to develop an effective advertising proposition.

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