We nearly spilt our espresso’s this morning when we opened our email inbox to find some great pictures courtesy of JCDecaux showing their PrimeTime digital network and the Torch – we read one of the JPGs which was attached as ‘independent murdochcrap.jpg‘ it was of course ‘independent murdochcrop.jpg’ but sometimes you know (especially during UK general election fever) the eyes don’t lie!
It’s a one day campaign for The Independent – a UK newspaper owned by Russian tycoon Alexander Lebedev, a former KGB spy turned media mogul who paid 1 British pound for the newspaper back in March 2010 (and no you could NOT make this up if you tried).
Booked through Posterscope and Walker Media, the creative reads “Rupert Murdoch won’t decide this election. You will”.
This follows similar recent work from creative agency Beattie McGuinness Bungay on JCDecaux’s Transvision screens in railway stations.