Back in November 2009 the first international Audio Branding Congress took
place in Hamburg, Germany, and brought together audio branding experts
and interested people from all over the world.
The event seemed to be a great success and probably marked a turning point for the heretofore highly fragmented audio branding industry.
Anyway, nice to see that the Audio Branding Academy Yearbook 2009/2010 has now been published – it contains all the proceedings of the Audio Branding Congress and includes articles about the congress and its presentations. You can download an extract of the Yearbook by clicking here.
Participants of the Congress panel discussion also describe their experiences in the audio branding industry and highlight certain aspects that are of particular importance.
Among the authors are luminaries like John Groves (Groves Sound Communications), Prof. Carl-Frank Westermann (MetaDesign/University of the Arts, Berlin), Ruth Simmons (soundlounge), Julian Treasure (author of the book Sound Business), and Walter Werzowa (Musikvergnuegen).
Additionally, the Audio Branding Academy Yearbook includes an
international directory of audio branding suppliers.