Digital Menu Boards With Mirada Media

Gail Chiasson, North American Editor

Vua, a new Vietnamese sandwich shop, has opened its first store in downtown Montreal, equipping it with digital signage and menu board systems from Montreal digital sign integrator Mirada Media.

Vua was fitted with a 5-screen menu board,powered by Mirada Media’s new MenuView software, as well as two client communication boards.

Vua, which means ‘king’ in Vietnamese, wants to rule the submarine sandwich market with its value-priced baguettes and novel marketing efforts.

“I’m always searching for the best equipment and the newest technological tools to stay ahead of my competition and make a splash with my patrons,” says Nhu Ngoc Ho, proprietor of the new Vietnamese Bánh Mì sandwich quick-serve. “Mirada Media’s digital menu board is an investment I’m proud of.”

Four of the five LCD menu screens display menu items with an animated area informing the patrons about product category details, specials, and high-margin items, and inciting them to upgrade to a ‘combo’ meal. The fifth central screen displays a loop of promotional videos to push Vua’s loyalty program, prepared counter items, like sushi, and refreshing smoothies and bubble teas.

The two client communication boards, installed in the restaurant’s dining areas, are divided screens that combine digital cable programming with digital ads. While patrons view local news programming, the ad zones loop many of the promotional messages found on the menu boards.

The MenuView powering the boards is Mirada Media’s new Software-as-a-Service offering, that combines standard media and playlist scheduling with item and menu management via an easy-to-use web interface.

Eric Morello, marketing director at Mirada Media , says, “Given that requests for digital menu boards are ever-increasing and that we’ve built so many custom modules, it followed naturally for us to package these into a single content management system.”

This summer, Mirada Media will launch a new MenuView website, providing customers with a menu board configuration platform and menu management demos.

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