Going Kommando In Shanghai
Experiential and consumer engagement agency Kommando were selected by the Scottish Government to help showcase Scotland at this year’s World Expo in Shanghai.Mandarin and Scottish speaking Kommando brand ambassadors promoted Scotland to Expo Visitors as a great place to live, work, visit and do business.
The work actually coincided with (Scottish) First Minister Alex Salmond’s visit to China last week to pursue Sino-Scottish business opportunities in key sectors including renewable energy, tourism, education and textiles.
Kommando technologies, PixAngels and NomadX roamed the high footfall event promoting, on overhead LED NomadiX screens, a digital video showcase of the best Scotland has to offer.
Photo marketing teams, PixAngels took photographs of the visitors to the UK Pavillion, printed the photographed on the spot and handed them over in a Chinese language Scotland-branded frame.