There was the usual hullabaloo with crowds around the block etc., as Apple fans queued up to anoint the store and get their hands on an iPad or a new iPhone.It is known as the Apple Store, Opéra, due to its prime location near to the original Opera de Paris. This a high traffic area near large department stores frequented by tourists and well-heeled Parisians, who can afford to shop in luxury for luxury goods.
The new store has been a building site for well over a year, as skilled workmen were brought in to preserve and restore the historic architecture, such as the wooden doors, arched windows and wrought-iron balcony railings of the former bank building.The building now features a 115-foot wide storefront with a glass staircase leading to the mezzanine.
In stark contrast to the Sony store, it is almost devoid of digital screens, letting the product on display do the talking. There is a screen in the modestly named ‘Genius Bar’ but otherwise all you see is marble, mosaics and wrought iron.
Photos by Apple