More On Barco’s Acquisition Of dZine

Russ Curry, Ministry of New Media

When Dirk Ghekiere left Barco to create dZine in 1992, he probably never thought that 18 years later he would be selling his company back to his former colleagues. He was joined by Luc Deconinck, now General Manager, and they went on to build up the company to a point where it now turns over 10 million Euros, employs 47 people and sells its solutions in 55 countries and has reached an installed park of 100,000 players around the world

Woohoo! I'm young again

The two Belgian companies have nevertheless always had close connections, and can often been seen joining forces at trade fairs around the world. The new arrangement sees dZine continue to function completely independently, becoming effectively the digital signage division of Barco, with no changes in staffing levels and no obligation to use Barco screens.

As luck would have it, I was visiting the company’s headquarters in Kortrijk on the day that the announcement was made, so I was able to find out more about the reasoning behind the move at first hand.

General Manager Luc Deconinck explained to me that deal made good sense for several reasons. One being that it gives the company, already financially stable, an even more solid basis and the possibility to continue to develop new products and solutions. (During my visit I was shown two new products being developed & tested). Dismissing rumours that I had heard about Barco’s financial health a couple of years ago, he assured me that the company has no debts and plenty of cash at the bank – and he should know!  The same holds true for dZine, which, contrary to current perceptions also has a strong financial base, no debt at all and was auto-financing its growth up until now and turned in 1.7 Million Euros of profit last year.

The other and  more important reason is that it will give the company a rapid and reliable entry into new markets where Barco is already established. Although its products are already available worldwide, the company has ambitious plans to ramp up its sales & service activities, so this new situation means that it can benefit immediately from Barco’s worldwide network. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific) and is active in more than 90 countries with about 3,300 employees worldwide. Barco posted sales of 638 million euro in 2009.

On my visit, Business Development Manager Frederik Vroman showed me the R&D and production facilities. Thought it was 35°C outside that day, I was impressed by the tropical heat in the product testing room, in which each individual player is robustly tested before being dispatched to the final customer. Frederik also explained that while the R&D department would remain separate from that of Barco, both sides could benefit from the exchange of experiences in the development processes that link the two companies.

As I left the building, Luc was relieved to be able to tell me that he’d spent most of his day explaining the move to his key accounts and was delighted at the overwhelmingly positive response that he’d been getting.

One Response to “More On Barco’s Acquisition Of dZine”

  1. Adam Wilson Says:

    Great write up Russ, I remember the first day i visited the dZine office and realised just how good the setup is there (and how hot that testing room is!! I’ve sold many players in the past that would fail within minutes of being in there!!)
    The most efficient , productive, forward thinking company I have had the fortune of being involved with, yes I’m biased, but there are many reasons why I chose to work there and not one of the many other offers I had.

    I love the general ethos of everyone thats involved with dZine and for me, this is a positive move and the upbeat moral of all involved is there for all to see.

    Many great things to come.

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