It’s always good to see a media owner looking to raise awareness of the Digital Out of Home Industry with a high profile creative competition, and from a Designer’s perspective it represents a unique challenge and opportunity to flex one’s creative muscles. So the Ocean Outdoor live OOH creative competition can only be a good thing and having the general public as part of your judging panel is a wise move on their part.
Ocean Outdoor said “The competition invites the UK’s top creative talent to compete for the opportunity to win an advertising campaign worth £250,000 for their clients, on Ocean’s prestigious digital network. In a world first, creatives can submit entries to the competition and the digital adverts will be posted immediately “live” onto Oceans network of digital screens, demonstrating the immediacy and versatility of the digital medium. The adverts will be judged by a panel of industry experts. In addition, they will also be judged by the general public.”
Tim Bleakley, CEO at Ocean Outdoor, said: “Digital OOH is going from strength to strength with £1 in every £8 spent on outdoor being accounted for by digital. It’s a medium with fantastic potential both for advertisers and creatives alike; we are really excited to see how the creative community responds to this competition.”
For more information, rules of entry and specifications visit http://www.oceanoutdoor.com/.