Earlier this week the majority of the content for Macmillan’s WBCM ’08 campaign was made available to UK networks who have donated air time during September.
There are still I believe a few ‘animations’ to put up for the larger screens in the deployment but to date 32 networks have come and collected their bespoke creative.
The donations and support from the UK networks has been awesome and much, much more than we could ever have hoped for. We’ll be putting the first pictures of the campaign in action up very shortly.
If you haven’t seen the content, it’s incredible, then take a look over on our distribution site here http://dailydooh.net/player.php