The DOOH Slope of Enlightenment

Adrian J Cotterill, Editor-in-Chief

Stephen Randall over on his company’s blog The Web Outside has written a nice piece entitled The DOOH Slope of Enlightenment in preparation for the Strategy Institute’s Digital SIgnage Investor Conference in two weeks time.

He pretty much nails it but sums it up nicely for us when he says “The DOOH gold is in the real time connection to audiences (of ad networks) or customers (of marketing networks).”

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