Gail Chiasson, North American Editor
Velti, a Dublin-based global provider of mobile marketing and advertising technology solutions, has acquired Mobclix, Palo Alto, California-based developer of a mobile ad exchange network.
The acquisition gives Velti a mobile exchange that connects more than 25 online, video and mobile ad networks, including: InMobi, Jumptap, Millennial Media, Mojiva, Smatto, and Traffic Marketplace,
The two year-old Mobclix is an open, bid-based marketplace for mobile developers, advertisers, ad networks and agencies. Its embedded software developer kit is used by iPhone, iPad, Android and Windows developers to develop applications, and then sell, track and manage the ad inventory on those apps.
Financial terms were not disclosed.