Further LocaModa Announcement Forthcoming
Adrian J Cotterill, Editor-in-Chief
As we said yesterday “the announcements and deals from LocaModa are coming thick and fast” – 24 hours ago it was news of a licensing agreement between themselves and FUJIFILM Imagetec Co., Ltd. in Japan and only shortly before that what is effectively a strategic relationship with Posterscope.
There’s actually a developing theme following the Posterscope and FUJIFILM Imagetec deals and this is that the market for ‘connected solutions‘ is no longer an experimental one — large agencies, brands and networks (many from more traditional corners of the market) are now seriously entering the sector because they simply cannot offer DOOH solutions that are not multi-channel solutions!
Their participation helps validate the market and this is all very encouraging.
There’s actually a rumour of another announcement from LocaModa set for next week (one that a couple of industry insiders think will surprise many).