Further LocaModa Announcement Forthcoming

Adrian J Cotterill, Editor-in-Chief

As we said yesterday “the announcements and deals from LocaModa are coming thick and fast”24 hours ago it was news of a licensing agreement between themselves and FUJIFILM Imagetec Co., Ltd. in Japan and only shortly before that what is effectively a strategic relationship with Posterscope.

There’s actually a developing theme following the Posterscope and FUJIFILM Imagetec deals and this is that the market for ‘connected solutions‘ is no longer an experimental one — large agencies, brands and networks (many from more traditional corners of the market) are now seriously entering the sector because they simply cannot offer DOOH solutions that are not multi-channel solutions!

Their participation helps validate the market and this is all very encouraging.

There’s actually a rumour of another announcement from LocaModa set for next week (one that a couple of industry insiders think will surprise many).

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