On Monday morning LocaModa announced that we have signed an agreement with Premier Retail Networks, Inc. (PRN) to deliver cross-channel social media on their Checkout TV® Network in supermarkets.
As mentioned in the press release, PRN and LocaModa will jointly develop a suite of cross-channel ad units designed to enhance customer engagement at checkout by integrating mobile and Web with digital place-based media. PRN’s advertising solutions now include the ability to display filtered, localized social media components with curated user-influenced content and trending topics collected via mobile texts, Twitter and Facebook. The new place-based ad units are measurable and connect PRN’s Checkout TV® Network to mobile phones and social networks. The ad units can be configured to display the most important shopping items according to local customers’ comments. Audiences can participate via mobile phones, Facebook, Twitter or brand Web sites, and see aggregated results on the Checkout TV® Network screens as well as online.
The above screen shots show one example of a place-based social media application that displays the popularity of celebrities trending locally, determined by shopper mobile votes, on-line Facebook votes and changes in the number of fans for celebrity Twitter accounts. In the lower right screen shot, the place based social media ad unit for the Checkout TV Network displays near real-time results on a branded right hand panel of the DOOH screen, complimenting a video ad unit.
As Cathy Stauffer, PRN executive vice president, market development states in the press release: “Today’s audience enjoys media that is socially connected. LocaModa’s platform helps us create a dialogue between our advertisers and consumers through content displayed on Checkout TV® Network screens in supermarkets that can be continued on other platforms, helping to contribute to even deeper brand engagement.”
Anyone in a media-related business knows that they have to have a good answer when their customers ask them for ‘mobile and social media solutions‘. As challenging as our industry can be (prize for understatement of the day goes to me!), it is telling when influential players across the value chain start to align on the message that “all screens are connected” and a strategy to “make sure we’re connected too.”
A final comment (and candidate tag line) – Now consumers can enjoy social media in line and on line.