Norway’s Deli De Luca Open Up Screens For Adverts

Chris Sheldrake

CatchTheEye AS tell us that Norwegian Retailer Deli de Luca are opening up their screens to 3rd party brand adverts.

It’s a 7 year contract where CatchTheEye themselves get exclusive rights for advertising sales on the screens. It’s a nice win for CatchTheEye as Deli de Luca AS (part of Norgesgruppen – Norway’s largest trading enterprise) is known as one of the most innovative and striking c-store formats in the world – it was named one of the best specialist retailers in the “World’s Finest Food Retailers” survey last year!!

Thor Johansen, CEO in Deli De Luca told us “we believe opening our stores for non competitive brands will enrich customer experience. CatchTheEye is a chosen partner due to their expertise and experience within Retail and Media, and we believe they can handle the operations professionally and take good care of both Deli De Luca and advertisers brand”

Picture shows f.l. Terje Bergh, Founder and M.D. Deli De Luca AS, Thor Johansen, Founder and CEO Deli De Luca AS, Jon Marius Bastøe, COO og Tor Olav Haugen, CEO (Photo: Jan Balke)

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