Gail Chiasson, North American Editor
#CETW, Customer Engagement Technology World is offering two full days of best practices in content creation, metrics and refinement strategies in an all new reformatted version of its renowned Cooking Up Content demonstration theater, Nov. 10-11 in New York.
“The feedback and demand from attendees for Cooking Up Content has been overwhelming,” says Lawrence Dvorchik, general manager, CETW. “We’ve updated the format of the program, based on this feedback, to provide attendees with two full days of education on proper content development and strategy.”
The Cooking Up Content Theater is an integral part of CETW’s multi-track educational program with best-practice case studies from leading content providers. Each case study will highlight a dynamic deployment of digital content, and will take attendees through the entire process, from strategy briefing to content creation to metrics and refinement strategies.
Cooking Up Content will provide agencies, brand marketers, network operators, end-user venues, resellers and integrators with the critical elements for creating content for brand marketers, agencies, network operators and end-user venues. Attendees will be presented with over five hours of programming in the Cooking Up Content Theater each day of CETW. Real-world examples will be used to highlight projects that have demonstrated positive customer engagement and led to improved ROI.
The presentations are being sponsored by Harris Corp. and Samsung.